PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
Other information we collect: Offline data, purchased marketing data/lists.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services (newsletter, offers and promotions sent via email and/or mobile phone).
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
If you have expressed the will to receive discount offers or news related to the products we sell, we might use the data about the device you have used when visiting our website, as part of our advertising strategy to tune up what we decided to offer to you (retargeting)
We will generally only utilise personal information for marketing purposes if we receive either explicit or implied consent, or it is impractical to request permission beforehand. When registering with us, you are permitting us to make use of your personal information (such as your email address and phone number, your purchase history with us, your browsing history on our platform, and information obtained about you from Associated Companies) for direct marketing objectives.
This involves sending you emails or SMS notifications about our products and services, as well as customising the platform for you based on the personal information we collect about you. You have the option to opt out of these direct marketing communications at any time and you can modify your subscription preferences in your account. When signing up for the 'Notify Me' emails, you give consent for us to send you a notification once a product from your Wishlist is back in stock. You may opt out of these notification emails at any time and you can adjust your notification preferences in the Wishlist section of your account.
The use of technology in education is becoming increasingly widespread. Technology is being used more and more in classrooms nowadays to assist with teaching and learning. It offers a variety of advantages, including improved access to educational materials, better collaboration between students and teachers, and increased engagement. Technology also enables students to connect with the world in ways that were not possible before, providing them with additional learning opportunities.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is acceptable for use by minors.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via the contact page.